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Contemporary Marketing, 2013 Update 15th Edition by Louis Boone ,David Kurtz
Edition 15ISBN: 978-1111579715Contemporary Marketing, 2013 Update 15th Edition by Louis Boone ,David Kurtz
Edition 15ISBN: 978-1111579715 Exercise 8
One factor that appears to impede growth in online sales is consumers' fear of receiving unsolicited email after a purchase is made. Given that fear, should companies continue to use email to communicate with customers? If so, how?
Explanation
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Email communication:
Online sales are n...
Contemporary Marketing, 2013 Update 15th Edition by Louis Boone ,David Kurtz
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