Contemporary Marketing, 2013 Update 15th Edition by Louis Boone ,David Kurtz

Exercise 23

Marketing to children. Advertising and other marketing efforts directed toward children have long been controversial. Visit the website of Children's Advertising Review Unit (CARU)-an organization created by the advertising industry to address issues associated with marketing to children. What is the purpose of CARU? What are the major issues regarding marketing to children? What have been some of its recent actions? Why have some prominent marketers, such as The Coca-Cola Company, decided to end advertising aimed at children? In your opinion, can industry selfregulation ever be an effective substitute for government regulation? www.caru.org