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Contemporary Marketing, 2013 Update 15th Edition by Louis Boone ,David Kurtz
Edition 15ISBN: 978-1111579715Contemporary Marketing, 2013 Update 15th Edition by Louis Boone ,David Kurtz
Edition 15ISBN: 978-1111579715 Exercise 1
Why is the concept of acculturation important to marketers who want to target such groups as Hispanic, Asian, or African American consumers?
Explanation
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Acculturation:
Acculturation is a pract...
Contemporary Marketing, 2013 Update 15th Edition by Louis Boone ,David Kurtz
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