Contemporary Marketing, 2013 Update 15th Edition by Louis Boone ,David Kurtz

Exercise 7

Marketers of online news content are struggling to change consumer attitudes about whether or not it is fair to charge for this content. While consumers are already willing to pay for movies, music, and games, they don't want to pay for news-whether it is from online versions of newspapers and magazines or online feeds of radio and talk shows. Yet these news formats are created by paid professionals and can be expensive to produce. Increasingly, daily newspapers in the United States have begun creating "pay walls" that require readers, after a while, to pay for a digital subscription.
Go online to research different news sources-those that are free (such as the headlines offered on Yahoo) and those for which there is a charge (such as online magazine or newspaper subscriptions). Is there a difference in features or the extent of services offered?