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Contemporary Marketing, 2013 Update 15th Edition by Louis Boone ,David Kurtz
Edition 15ISBN: 978-1111579715Contemporary Marketing, 2013 Update 15th Edition by Louis Boone ,David Kurtz
Edition 15ISBN: 978-1111579715 Exercise 10
Consider your own participation in family purchases. How much influence did you have on your family's decisions as a child? As a teenager? Over what types of products did you have an influence-or not? Compare your answers with those of classmates.
Explanation
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Family influences:
Family is the most i...
Contemporary Marketing, 2013 Update 15th Edition by Louis Boone ,David Kurtz
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