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Contemporary Marketing, 2013 Update 15th Edition by Louis Boone ,David Kurtz
Edition 15ISBN: 978-1111579715Contemporary Marketing, 2013 Update 15th Edition by Louis Boone ,David Kurtz
Edition 15ISBN: 978-1111579715 Exercise 12
Marketers point out that the five levels in Maslow's hierarchy of needs are sometimes combined or even bypassed by consumers making purchase decisions. Explain how each of the following could fulfill more than one need:
a. A download of "We Are the World: 25 for Haiti"
b. A retirement investment account
c. Philosophy body wash
d. Dinner at a restaurant
a. A download of "We Are the World: 25 for Haiti"
b. A retirement investment account
c. Philosophy body wash
d. Dinner at a restaurant
Explanation
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Contemporary Marketing, 2013 Update 15th Edition by Louis Boone ,David Kurtz
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