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Contemporary Marketing, 2013 Update 15th Edition by Louis Boone ,David Kurtz
Edition 15ISBN: 978-1111579715Contemporary Marketing, 2013 Update 15th Edition by Louis Boone ,David Kurtz
Edition 15ISBN: 978-1111579715 Exercise 14
What are the four role categories that describe each spouse in a household? Which role has changed the most in recent years, and why?
Explanation
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Family influences:
Family is the most i...
Contemporary Marketing, 2013 Update 15th Edition by Louis Boone ,David Kurtz
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