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Contemporary Marketing, 2013 Update 15th Edition by Louis Boone ,David Kurtz
Edition 15ISBN: 978-1111579715Contemporary Marketing, 2013 Update 15th Edition by Louis Boone ,David Kurtz
Edition 15ISBN: 978-1111579715 Exercise 16
What are some of the ways marketers can break through consumers' perceptual screens? If you were a marketer for a line of pet food for cats and dogs, what method might you use?
Explanation
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Perceptual screens include the filtering...
Contemporary Marketing, 2013 Update 15th Edition by Louis Boone ,David Kurtz
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