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Contemporary Marketing, 2013 Update 15th Edition by Louis Boone ,David Kurtz
Edition 15ISBN: 978-1111579715Contemporary Marketing, 2013 Update 15th Edition by Louis Boone ,David Kurtz
Edition 15ISBN: 978-1111579715 Exercise 20
According to Maslow, what is the difference between needs and motives? How can marketers make use of these two concepts to lead consumers toward purchases?
Explanation
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Need:
A need is a difference between an...
Contemporary Marketing, 2013 Update 15th Edition by Louis Boone ,David Kurtz
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