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Contemporary Marketing, 2013 Update 15th Edition by Louis Boone ,David Kurtz
Edition 15ISBN: 978-1111579715Contemporary Marketing, 2013 Update 15th Edition by Louis Boone ,David Kurtz
Edition 15ISBN: 978-1111579715 Exercise 22
Suppose you are employed by a large electronics retailer, and a customer comes to you with cognitive dissonance over the purchase of an expensive computer system from your store the previous week. How would you work with the customer to help eliminate the dissonance?
Explanation
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Cognitive dissonance is a state of incon...
Contemporary Marketing, 2013 Update 15th Edition by Louis Boone ,David Kurtz
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