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Contemporary Marketing, 2013 Update 15th Edition by Louis Boone ,David Kurtz
Edition 15ISBN: 978-1111579715Contemporary Marketing, 2013 Update 15th Edition by Louis Boone ,David Kurtz
Edition 15ISBN: 978-1111579715 Exercise 4
What are the components of attitude? Explain the two ways in which marketers can try to change consumer attitudes toward their products.
Explanation
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Attitude:
Attitude is a perspective of ...
Contemporary Marketing, 2013 Update 15th Edition by Louis Boone ,David Kurtz
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