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Contemporary Marketing, 2013 Update 15th Edition by Louis Boone ,David Kurtz
Edition 15ISBN: 978-1111579715Contemporary Marketing, 2013 Update 15th Edition by Louis Boone ,David Kurtz
Edition 15ISBN: 978-1111579715 Exercise 8
For each of the following products, what steps might marketers take to transform them from a limited problem-solving situation for a consumer to a routinized response situation?
a. gym membership
b. magazine or newspaper subscription
c. appointment at a hair salon
d. office supplies
e. oil change for a car
a. gym membership
b. magazine or newspaper subscription
c. appointment at a hair salon
d. office supplies
e. oil change for a car
Explanation
Verified
Verified
Routinized response:
Routinized respons...
Contemporary Marketing, 2013 Update 15th Edition by Louis Boone ,David Kurtz
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