Contemporary Marketing, 2013 Update 15th Edition by Louis Boone ,David Kurtz

Exercise 23

Marketing to small businesses. According to some experts, there are important differences between marketing to large businesses and marketing to small businesses. Go to the websites listed here and review the material. Prepare a summary you can use in a class discussion on the topic. www.gianfagnamarketing.com/blog/2010/11/03/landingthe- big-one-10-tips-for-selling-to-large-companies www.marketingsherpa.com/marketing-to-smallbusinesses- category.html#