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Contemporary Marketing, 2013 Update 15th Edition by Louis Boone ,David Kurtz
Edition 15ISBN: 978-1111579715Contemporary Marketing, 2013 Update 15th Edition by Louis Boone ,David Kurtz
Edition 15ISBN: 978-1111579715 Exercise 24
In pairs, select a business product in one of two categories- capital or expense-and determine how derived demand will affect the sales of the product. Create a chart showing your findings.
Explanation
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Derived demand:
Derived demand is the r...
Contemporary Marketing, 2013 Update 15th Edition by Louis Boone ,David Kurtz
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