
Contemporary Marketing, 2013 Update 15th Edition by Louis Boone ,David Kurtz
Edition 15ISBN: 978-1111579715
Contemporary Marketing, 2013 Update 15th Edition by Louis Boone ,David Kurtz
Edition 15ISBN: 978-1111579715 Exercise 2
Suppose you work for a well-known local restaurant, and a friend of yours is an account representative for a supplier of restaurant equipment. You know the restaurant owner is considering upgrading some of the kitchen equipment. Although you have no purchasing authority, your friend has asked you to arrange a meeting with the restaurant owner. You have heard unflattering rumors about this supplier's customer service.
Would you try to influence the purchase decision in either direction?
Would you try to influence the purchase decision in either direction?
Explanation
Situation:
JK works in local restaurant...
Contemporary Marketing, 2013 Update 15th Edition by Louis Boone ,David Kurtz
Why don’t you like this exercise?
Other Minimum 8 character and maximum 255 character
Character 255

