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Contemporary Marketing, 2013 Update 15th Edition by Louis Boone ,David Kurtz
Edition 15ISBN: 978-1111579715Contemporary Marketing, 2013 Update 15th Edition by Louis Boone ,David Kurtz
Edition 15ISBN: 978-1111579715 Exercise 18
Give an example of a straight rebuy and a modified rebuy. Why is new-task buying more complex than the first two buying situations?
Explanation
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Straight rebuy:
Straight rebuying is a ...
Contemporary Marketing, 2013 Update 15th Edition by Louis Boone ,David Kurtz
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