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book Contemporary Marketing, 2013 Update 15th Edition by Louis Boone ,David Kurtz cover

Contemporary Marketing, 2013 Update 15th Edition by Louis Boone ,David Kurtz

Edition 15ISBN: 978-1111579715
book Contemporary Marketing, 2013 Update 15th Edition by Louis Boone ,David Kurtz cover

Contemporary Marketing, 2013 Update 15th Edition by Louis Boone ,David Kurtz

Edition 15ISBN: 978-1111579715
Exercise 20
What buying center participant is a marketer likely to encounter first? In the buying center, who has the formal authority to make a purchase?
Explanation
Verified
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Buying center participant:
Buying cente...

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Contemporary Marketing, 2013 Update 15th Edition by Louis Boone ,David Kurtz
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