Contemporary Marketing, 2013 Update 15th Edition by Louis Boone ,David Kurtz

Exercise 13

Assume you are a marketer for Weight Watchers International, a global company that holds meetings in more than 25 countries. With a classmate, identify a country that Weight Watchers has not yet reached and write a brief plan for entering that country's market. Then create a print ad for that market (you can write the ad copy in English). It may be helpful to visit Weight Watchers' website or Facebook page for some ideas.