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Contemporary Marketing, 2013 Update 15th Edition by Louis Boone ,David Kurtz
Edition 15ISBN: 978-1111579715Contemporary Marketing, 2013 Update 15th Edition by Louis Boone ,David Kurtz
Edition 15ISBN: 978-1111579715 Exercise 21
Suppose you work for a firm that is getting ready to introduce its brand of MP3 player to the Chinese marketplace. With a classmate, decide which strategies your firm could use most effectively for entering this market. Present your ideas either in writing or to the class.
Explanation
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S is working for a company that introduc...
Contemporary Marketing, 2013 Update 15th Edition by Louis Boone ,David Kurtz
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