Contemporary Marketing, 2013 Update 15th Edition by Louis Boone ,David Kurtz

Exercise 11

Some companies are broadening their markets by updating classic products to appeal to younger people's tastes and preferences. What primary and secondary marketing information would you want to have if you were planning to reinvigorate an established brand in each of the following categories? Where and how would you obtain the information?
a. household cleaner
b. moist packaged cat food
c. spray starch
d. electrical appliances