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Contemporary Marketing, 2013 Update 15th Edition by Louis Boone ,David Kurtz
Edition 15ISBN: 978-1111579715Contemporary Marketing, 2013 Update 15th Edition by Louis Boone ,David Kurtz
Edition 15ISBN: 978-1111579715 Exercise 1
Discuss some of the challenges Pizza Hut might face in conducting marketing research in potential new international markets. What types of research would you recommend the company use in choosing new countries for expansion?
Explanation
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Restaurant: PH
PH is a U.S based chain ...
Contemporary Marketing, 2013 Update 15th Edition by Louis Boone ,David Kurtz
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