Contemporary Marketing, 2013 Update 15th Edition by Louis Boone ,David Kurtz

Exercise 3

Select a sales forecasting method (or combination of methods) for each of the following information needs and explain your pick(s).
a. prediction of next year's sales based on last year's figures
b. prediction of next year's sales based on weighted data from the last five years
c. expected sales categorized by district and by region
d. estimated product usage for the next year by typical consumers
e. probable consumer response to a new product