Contemporary Marketing, 2013 Update 15th Edition by Louis Boone ,David Kurtz

Exercise 4

Working alone or with a partner, choose a new-product idea or a variation on an existing product that you think would appeal to your classmates, such as single-serve hummus and chips or an energy drink in a new flavor. Then, devise a test marketing plan for it. Determine where you will test your product and which variables you will assess, such as price and promotional activities. Be prepared to present your plan to the class and include a description of the information you hope your test market will provide.