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Contemporary Marketing, 2013 Update 15th Edition by Louis Boone ,David Kurtz
Edition 15ISBN: 978-1111579715Contemporary Marketing, 2013 Update 15th Edition by Louis Boone ,David Kurtz
Edition 15ISBN: 978-1111579715 Exercise 5
Distinguish between primary and secondary data. When should researchers collect each type of data?
Explanation
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Primary data:
The data that is collecte...
Contemporary Marketing, 2013 Update 15th Edition by Louis Boone ,David Kurtz
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