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Contemporary Marketing, 2013 Update 15th Edition by Louis Boone ,David Kurtz
Edition 15ISBN: 978-1111579715Contemporary Marketing, 2013 Update 15th Edition by Louis Boone ,David Kurtz
Edition 15ISBN: 978-1111579715 Exercise 9
Select one of the following products and explain how you would use segmentation by income and expenditure patterns to determine your targeted market.
a. Busch Gardens theme parks
b. Sony Cybershot digital camera
c. Healthy Choice frozen entrées
d. Kia Soul automobile
a. Busch Gardens theme parks
b. Sony Cybershot digital camera
c. Healthy Choice frozen entrées
d. Kia Soul automobile
Explanation
Verified
Verified
Segmentation by income and expenditure p...
Contemporary Marketing, 2013 Update 15th Edition by Louis Boone ,David Kurtz
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