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Contemporary Marketing, 2013 Update 15th Edition by Louis Boone ,David Kurtz
Edition 15ISBN: 978-1111579715Contemporary Marketing, 2013 Update 15th Edition by Louis Boone ,David Kurtz
Edition 15ISBN: 978-1111579715 Exercise 13
Market segmentation. Go to the website of Siemens. How does Siemens segment its markets, such as geographical, product related, demographic, or brand loyalty? Does the firm use more than one method of product segmentation? Why or why not? www.siemens.com/entry/cc/en
Explanation
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Segmentation:
The process of isolating ...
Contemporary Marketing, 2013 Update 15th Edition by Louis Boone ,David Kurtz
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