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Contemporary Marketing, 2013 Update 15th Edition by Louis Boone ,David Kurtz
Edition 15ISBN: 978-1111579715Contemporary Marketing, 2013 Update 15th Edition by Louis Boone ,David Kurtz
Edition 15ISBN: 978-1111579715 Exercise 14
What is the cohort effect? This chapter suggested that the rise of video games was sufficiently significant to have influenced and bound a generation together. Do you agree?
Explanation
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Cohort effect:
The tendency of the peop...
Contemporary Marketing, 2013 Update 15th Edition by Louis Boone ,David Kurtz
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