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Contemporary Marketing, 2013 Update 15th Edition by Louis Boone ,David Kurtz
Edition 15ISBN: 978-1111579715Contemporary Marketing, 2013 Update 15th Edition by Louis Boone ,David Kurtz
Edition 15ISBN: 978-1111579715 Exercise 17
Target market. Visit the website of Philips. What strategy or strategies does the firm employ for reaching its target markets? Does it rely more on undifferentiated or differentiated marketing? www.usa.philips.com
Explanation
Verified
Verified
Differentiated marketing techniques:
A ...
Contemporary Marketing, 2013 Update 15th Edition by Louis Boone ,David Kurtz
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