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Contemporary Marketing, 2013 Update 15th Edition by Louis Boone ,David Kurtz
Edition 15ISBN: 978-1111579715Contemporary Marketing, 2013 Update 15th Edition by Louis Boone ,David Kurtz
Edition 15ISBN: 978-1111579715 Exercise 23
With a classmate, choose a product and come up with a slogan representing each of the six positioning approaches for the product.
Explanation
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Positioning:
The concept of creating a ...
Contemporary Marketing, 2013 Update 15th Edition by Louis Boone ,David Kurtz
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