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Contemporary Marketing, 2013 Update 15th Edition by Louis Boone ,David Kurtz
Edition 15ISBN: 978-1111579715Contemporary Marketing, 2013 Update 15th Edition by Louis Boone ,David Kurtz
Edition 15ISBN: 978-1111579715 Exercise 2
Visit the website of a large company, such as Kraft Foods, Samsung, or Campbell Soup. Look for ways the firm practices differentiated marketing. How do you think this approach benefits the firm?
Explanation
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Differentiated marketing techniques:
A ...
Contemporary Marketing, 2013 Update 15th Edition by Louis Boone ,David Kurtz
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