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Contemporary Marketing, 2013 Update 15th Edition by Louis Boone ,David Kurtz
Edition 15ISBN: 978-1111579715Contemporary Marketing, 2013 Update 15th Edition by Louis Boone ,David Kurtz
Edition 15ISBN: 978-1111579715 Exercise 10
Describe the benefits of relationship marketing. How does database technology help firms build relationships with customers?
Explanation
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Relationship marketing:
The type of mar...
Contemporary Marketing, 2013 Update 15th Edition by Louis Boone ,David Kurtz
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