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Contemporary Marketing, 2013 Update 15th Edition by Louis Boone ,David Kurtz
Edition 15ISBN: 978-1111579715Contemporary Marketing, 2013 Update 15th Edition by Louis Boone ,David Kurtz
Edition 15ISBN: 978-1111579715 Exercise 14
Suppose you were asked to be a marketing consultant for a restaurant specializing in a regional cuisine such as Tex-Mex, Cuban, or New England fare. The owner is concerned about employee satisfaction. When you visit the restaurant, what clues would you look for to determine employee satisfaction? What questions might you ask employees?
Explanation
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Employee satisfaction in restaurants:
E...
Contemporary Marketing, 2013 Update 15th Edition by Louis Boone ,David Kurtz
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