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Contemporary Marketing, 2013 Update 15th Edition by Louis Boone ,David Kurtz
Edition 15ISBN: 978-1111579715Contemporary Marketing, 2013 Update 15th Edition by Louis Boone ,David Kurtz
Edition 15ISBN: 978-1111579715 Exercise 18
Cobranding. Use a search engine like Google or Bing to find three examples of cobranding similar to the Delta Skymiles credit card from American Express. www.deltaskymilescard.com/?openeep=30212 ccsgeep= 28009 psboth=OPEN_Google_B_Gold_Delta_Business
Explanation
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Cobranding:
A corporate agreement in wh...
Contemporary Marketing, 2013 Update 15th Edition by Louis Boone ,David Kurtz
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