Contemporary Marketing, 2013 Update 15th Edition by Louis Boone ,David Kurtz

Exercise 20

With a teammate, choose one of the following companies. Create a plan to attract customers at the first level of the relationship marketing continuum-price-and move them to the next levels with social interactions. Present your plan to the class.
a. dog-grooming service
b. fitness club
c. surfboard or snowmobile manufacturer
d. sandwich shop