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Contemporary Marketing, 2013 Update 15th Edition by Louis Boone ,David Kurtz
Edition 15ISBN: 978-1111579715Contemporary Marketing, 2013 Update 15th Edition by Louis Boone ,David Kurtz
Edition 15ISBN: 978-1111579715 Exercise 5
With a teammate, select a business you are familiar with and design a frequency marketing program for that firm. Now design a grassroots, viral marketing, or buzz marketing campaign for the company you selected. Present your campaign to the class.
Explanation
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Frequency marketing:
One of the methods...
Contemporary Marketing, 2013 Update 15th Edition by Louis Boone ,David Kurtz
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