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Contemporary Marketing, 2013 Update 15th Edition by Louis Boone ,David Kurtz
Edition 15ISBN: 978-1111579715Contemporary Marketing, 2013 Update 15th Edition by Louis Boone ,David Kurtz
Edition 15ISBN: 978-1111579715 Exercise 11
Rewards programs. Virtually all hotels and airlines have customer loyalty rewards programs. Go to the websites listed here to learn more about the rewards programs offered by Southwest Airlines and Starwood hotels. Prepare a brief report comparing the two programs. www.southwest.com/rapidrewards/overview?int=GNAVRP DRWDS disc= ss=0 www.starwoodhotels.com/preferredguest/index.html
Explanation
Verified
Verified
Rewards program:
The SW airlines provid...
Contemporary Marketing, 2013 Update 15th Edition by Louis Boone ,David Kurtz
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