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Contemporary Marketing, 2013 Update 15th Edition by Louis Boone ,David Kurtz
Edition 15ISBN: 978-1111579715Contemporary Marketing, 2013 Update 15th Edition by Louis Boone ,David Kurtz
Edition 15ISBN: 978-1111579715 Exercise 17
Explain why a large firm like General Mills might use national account selling to strengthen its relationship with a major supermarket chain.
Explanation
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National accounts:
A classification tha...
Contemporary Marketing, 2013 Update 15th Edition by Louis Boone ,David Kurtz
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