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Contemporary Marketing, 2013 Update 15th Edition by Louis Boone ,David Kurtz
Edition 15ISBN: 978-1111579715Contemporary Marketing, 2013 Update 15th Edition by Louis Boone ,David Kurtz
Edition 15ISBN: 978-1111579715 Exercise 6
Explain how a firm goes about evaluating the lifetime value of a customer.
Explanation
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Lifetime value of a customer:
The lifet...
Contemporary Marketing, 2013 Update 15th Edition by Louis Boone ,David Kurtz
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