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book Contemporary Marketing, 2013 Update 15th Edition by Louis Boone ,David Kurtz cover

Contemporary Marketing, 2013 Update 15th Edition by Louis Boone ,David Kurtz

Edition 15ISBN: 978-1111579715
book Contemporary Marketing, 2013 Update 15th Edition by Louis Boone ,David Kurtz cover

Contemporary Marketing, 2013 Update 15th Edition by Louis Boone ,David Kurtz

Edition 15ISBN: 978-1111579715
Exercise 4
Choose one of the following products and explain how it blurs the distinction between goods and services.
a. knee replacement surgery
b. dinner at a popular restaurant
c. purchase and installation of new roof
d. live concert
e. custom-made suit
Explanation
Verified
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Goods:
The tangible products that the c...

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Contemporary Marketing, 2013 Update 15th Edition by Louis Boone ,David Kurtz
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