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book Contemporary Marketing, 2013 Update 15th Edition by Louis Boone ,David Kurtz cover

Contemporary Marketing, 2013 Update 15th Edition by Louis Boone ,David Kurtz

Edition 15ISBN: 978-1111579715
book Contemporary Marketing, 2013 Update 15th Edition by Louis Boone ,David Kurtz cover

Contemporary Marketing, 2013 Update 15th Edition by Louis Boone ,David Kurtz

Edition 15ISBN: 978-1111579715
Exercise 8
Draw a line representing the goods-services continuum. Then place each of the following along the continuum. Briefly explain your decision.
a. Skype
b. Teleflora.com
c. Pottery Barn
d. Hyundai dealership
e. Redbox
Explanation
Verified
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A range along which the goods and servic...

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Contemporary Marketing, 2013 Update 15th Edition by Louis Boone ,David Kurtz
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