
Contemporary Marketing, 2013 Update 15th Edition by Louis Boone ,David Kurtz
Edition 15ISBN: 978-1111579715
Contemporary Marketing, 2013 Update 15th Edition by Louis Boone ,David Kurtz
Edition 15ISBN: 978-1111579715 Exercise 8
Draw a line representing the goods-services continuum. Then place each of the following along the continuum. Briefly explain your decision.
a. Skype
b. Teleflora.com
c. Pottery Barn
d. Hyundai dealership
e. Redbox
a. Skype
b. Teleflora.com
c. Pottery Barn
d. Hyundai dealership
e. Redbox
Explanation
A range along which the goods and servic...
Contemporary Marketing, 2013 Update 15th Edition by Louis Boone ,David Kurtz
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