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Contemporary Marketing, 2013 Update 15th Edition by Louis Boone ,David Kurtz
Edition 15ISBN: 978-1111579715Contemporary Marketing, 2013 Update 15th Edition by Louis Boone ,David Kurtz
Edition 15ISBN: 978-1111579715 Exercise 14
On your own or with a classmate, choose one of the following goods (or choose one of your own). Visit the company's website to learn as much as you can about your product and the way it is marketed. Then create a marketing strategy for developing the services to support your product and make it stand out from others
a. Lucky Brand jeans
b. BlackBerry smartphone
c. Sephora makeup
d. HP laptop
e. MINI Cooper car
a. Lucky Brand jeans
b. BlackBerry smartphone
c. Sephora makeup
d. HP laptop
e. MINI Cooper car
Explanation
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Successful marketing strategy should hav...
Contemporary Marketing, 2013 Update 15th Edition by Louis Boone ,David Kurtz
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