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book Contemporary Marketing, 2013 Update 15th Edition by Louis Boone ,David Kurtz cover

Contemporary Marketing, 2013 Update 15th Edition by Louis Boone ,David Kurtz

Edition 15ISBN: 978-1111579715
book Contemporary Marketing, 2013 Update 15th Edition by Louis Boone ,David Kurtz cover

Contemporary Marketing, 2013 Update 15th Edition by Louis Boone ,David Kurtz

Edition 15ISBN: 978-1111579715
Exercise 20
Make a list of all the convenience products you buy in a week. Does the list change from week to week based on need or your budget? What would it take to make you switch from one product to another?
Explanation
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Some of the convenience products that a ...

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Contemporary Marketing, 2013 Update 15th Edition by Louis Boone ,David Kurtz
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