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book Contemporary Marketing, 2013 Update 15th Edition by Louis Boone ,David Kurtz cover

Contemporary Marketing, 2013 Update 15th Edition by Louis Boone ,David Kurtz

Edition 15ISBN: 978-1111579715
book Contemporary Marketing, 2013 Update 15th Edition by Louis Boone ,David Kurtz cover

Contemporary Marketing, 2013 Update 15th Edition by Louis Boone ,David Kurtz

Edition 15ISBN: 978-1111579715
Exercise 24
ISO certification. The International Organization for Standardization (ISO) is responsible for the development and implementation of product standards. Go to the ISO's website and answer the following questions:
a. Who belongs to ISO and how is it administered?
b. How are ISO standards developed?
c. What are some of the advantages of ISO certification? www.iso.org
Explanation
Verified
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International Standard Organization (ISO...

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Contemporary Marketing, 2013 Update 15th Edition by Louis Boone ,David Kurtz
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