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Contemporary Marketing, 2013 Update 15th Edition by Louis Boone ,David Kurtz
Edition 15ISBN: 978-1111579715Contemporary Marketing, 2013 Update 15th Edition by Louis Boone ,David Kurtz
Edition 15ISBN: 978-1111579715 Exercise 2
Consider a customer service experience you have had in the last month or so. Was it positive or negative? Describe your experience to the class and then discuss how the firm might improve the quality of its customer service-even if it is already positive.
Explanation
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Assisting customers before, during and a...
Contemporary Marketing, 2013 Update 15th Edition by Louis Boone ,David Kurtz
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