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Contemporary Marketing, 2013 Update 15th Edition by Louis Boone ,David Kurtz
Edition 15ISBN: 978-1111579715Contemporary Marketing, 2013 Update 15th Edition by Louis Boone ,David Kurtz
Edition 15ISBN: 978-1111579715 Exercise 11
Choose one of the following goods and services and describe your strategy for taking it to the next stage in its product lifecycle. For products in the maturity or decline stage, describe a strategy for extending their lifecycle.
a. Satellite radio (growth)
b. MP3 players (maturity)
c. Text messaging (growth)
d. Pressure cookers (decline)
e. Duct tape (maturity)
a. Satellite radio (growth)
b. MP3 players (maturity)
c. Text messaging (growth)
d. Pressure cookers (decline)
e. Duct tape (maturity)
Explanation
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The progression of a product through fou...
Contemporary Marketing, 2013 Update 15th Edition by Louis Boone ,David Kurtz
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