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Contemporary Marketing, 2013 Update 15th Edition by Louis Boone ,David Kurtz
Edition 15ISBN: 978-1111579715Contemporary Marketing, 2013 Update 15th Edition by Louis Boone ,David Kurtz
Edition 15ISBN: 978-1111579715 Exercise 19
Describe briefly how L.L.Bean achieved each of the objectives for developing a product line. Why do you think the firm has been successful?
Explanation
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Product line:
A series of associated pr...
Contemporary Marketing, 2013 Update 15th Edition by Louis Boone ,David Kurtz
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