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Contemporary Marketing, 2013 Update 15th Edition by Louis Boone ,David Kurtz
Edition 15ISBN: 978-1111579715Contemporary Marketing, 2013 Update 15th Edition by Louis Boone ,David Kurtz
Edition 15ISBN: 978-1111579715 Exercise 21
What is a line extension? Describe how one of the following might create a line extension:
a. Viva paper towels
b. Kellogg's Frosted Flakes
c. Starbucks Via coffee
d. Gain laundry detergent
a. Viva paper towels
b. Kellogg's Frosted Flakes
c. Starbucks Via coffee
d. Gain laundry detergent
Explanation
Verified
Verified
Line extension:
Building up of individu...
Contemporary Marketing, 2013 Update 15th Edition by Louis Boone ,David Kurtz
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Other Minimum 8 character and maximum 255 character
Character 255
