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book Contemporary Marketing, 2013 Update 15th Edition by Louis Boone ,David Kurtz cover

Contemporary Marketing, 2013 Update 15th Edition by Louis Boone ,David Kurtz

Edition 15ISBN: 978-1111579715
book Contemporary Marketing, 2013 Update 15th Edition by Louis Boone ,David Kurtz cover

Contemporary Marketing, 2013 Update 15th Edition by Louis Boone ,David Kurtz

Edition 15ISBN: 978-1111579715
Exercise 25
Arm Hammer extended the lifecycle of its baking soda by coming up with new uses for the product. Think of a product whose lifecycle you believe could be extended by finding new uses. Describe the product and your ideas for new uses.
Explanation
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Extension of product life cycle by findi...

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Contemporary Marketing, 2013 Update 15th Edition by Louis Boone ,David Kurtz
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