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Contemporary Marketing, 2013 Update 15th Edition by Louis Boone ,David Kurtz
Edition 15ISBN: 978-1111579715Contemporary Marketing, 2013 Update 15th Edition by Louis Boone ,David Kurtz
Edition 15ISBN: 978-1111579715 Exercise 1
In this chapter, you learned that American Girl has expanded its products beyond the original American Girl dolls, intended for nine-year-old girls. Why has this strategy worked for the company? Identify another well-known product that appeals to a specific age group. Do you think a similar strategy would be successful? Why or why not?
Explanation
Verified
Verified
M.T:
M.T is the market leader in the to...
Contemporary Marketing, 2013 Update 15th Edition by Louis Boone ,David Kurtz
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