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Contemporary Marketing, 2013 Update 15th Edition by Louis Boone ,David Kurtz
Edition 15ISBN: 978-1111579715Contemporary Marketing, 2013 Update 15th Edition by Louis Boone ,David Kurtz
Edition 15ISBN: 978-1111579715 Exercise 5
Ferrari brand. Visit the Ferrari website. Review the material and prepare a report outlining how Ferrari-a company that produces products that only a handful of consumers can afford-has been able to build such a strong, recognizable brand. www.ferrari.com
Explanation
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Ability of F brand to build a strong rec...
Contemporary Marketing, 2013 Update 15th Edition by Louis Boone ,David Kurtz
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